alceste’s blog

With Copyright Protectors Like These, who Needs Enemies?

(Via Brand New.)

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

(Via Via Digitalis.)

(Via Presentation Zen.)

“Electronic Arts has just announced a new feature for FIFA 09 that, shockingly, actually sounds pretty good. It’s called adidas Live Season (gotta love sponsorship money), and it updates your game’s stats to mirror the real world sporting situation.”

FIFA09 on Crunch gear

It’s the right move in my opinion, but I am wondering if having the correct stats and all the new players isn’t exactly what makes me buy the new version every year… since the playability and cleverness of the game is getting worse every year (PES franchise).
I guess this “Live season” will be expensive.

Some interesting examples. It’s as always missing a clever way to calculate the ROI of such actions.

35+ Examples of Corporate Social Media in Action

(Via SwissMiss.)

Nice new marketing.

Gorgeous.

WALL•E

Funny stuff for the movie “tropic thunder“

Viral…Hollywood style: “”

(Via Living brands.)

Finally,

Coldplay seems to be on the front of the new business plan to make money the new way.

(This is an extract of a mail received today showing ticket ordering opportunities. It has been sent to the people who registered to their April promotion)

Firstly by involving their fans early, and by selling tickets to to live pieces in priority.

(Via Daring Fireball.)

A nice article on the challenges that Crispin Porter + Bogusky faces by winning the Microsoft account.
Can’t wait to be in July for the launch of the first campaign.

Can Hotshot Ad Guy Alex Bogusky Make Microsoft Cool?

Very interesting article from the NYT about the use of customers memory and big companies marketing spendings to relaunch at smaller costs brands not completely forgotten.

“‘There’s no retail presence, no product, no distribution, no trucks, no plants. Nothing. All that exists is memory. We’re taking consumers’ memories and starting entire businesses.’”

Can a Dead Brand Live Again?

Barack Obama visits Waterfront Park: impressive

(Via Coudal Partners.)

Insightful stuff.

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What Every Good Marketer Knows

> Anticipated, personal and relevant advertising always does better than unsolicited junk.
> Making promises and keeping them is a great way to build a brand.
> Your best customers are worth far more than your average customers.
> Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.
> Marketing begins before the product is created.

> Advertising is just a symptom, a tactic. Marketing is about far more than that.

> Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.

> Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

> Products that are remarkable get talked about.

> Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.

> You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

> If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.

> People don’t buy what they need. They buy what they want.

> You’re not in charge. And your prospects don’t care about you.

> What people want is the extra, the emotional bonus they get when they buy something they love.

> Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.

> Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work.

> People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants.

> Good marketers tell a story.

> People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.

> Marketing that works is marketing that people choose to notice.

> Effective stories match the worldview of the people you are telling the story to.

> Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.

> A product for everyone rarely reaches much of anyone.

> Living and breathing an authentic story is the best way to survive in an conversation-rich world.

> Marketers are responsible for the side effects their products cause.

> Reminding the consumer of a story they know and trust is a powerful shortcut.

> Good marketers measure.

> Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.

> One disappointed customer is worth ten delighted ones.

> In the googleworld, the best in the world wins more often, and wins more.

> Most marketers create good enough and then quit. Greatest beats good enough every time.

> There are more rich people than ever before, and they demand to be treated differently.

> Organizations that manage to deal directly with their end users have an asset for the future.

> You can game the social media in the short run, but not for long.

> You market when you hire and when you fire. You market when you call tech support and you market every time you send a memo.

> Blogging makes you a better marketer because it teaches you humility in your writing.

Coldplay’s new single is free.

(Via Nouvo.)

Seems like I got a little help regarding my forecast of the soon to come crash of twitter, with a recent crash of their privacy settings.

Privacy Disaster At Twitter: Direct Messages Exposed

GTA IV

“ici, à Hollywood, les gens s’inquiètent de savoir si la sortie du film Iron man sera tuée par la sortie du jeu GTA IV”

Some well deserved explanations on how not to “kill” your audience.

Death by PowerPointe

These two pretty much sum-up the whole

(Via The Brand builder blog.)

Seeing how the poker fever has spreaded, it seems like a good marketing plan to produce that kind of movie.
And it look quite fun too…